I talk a lot about intentional living, especially with regard to what you are creating and manifesting in your life and with your business/brand. Intention is everything, right? What if you find yourself in a situation that tests this? What if you find yourself in a situation where you are questioning your own intentions? HELL YES, I say! Hell Yes to personal growth and teachable moments where we can stop and listen and learn something about ourselves.
I'm having one of those teachable moments right now and I wanted to share my experience because a similar experience came up on a student call today.
What if no-one shows up?
What if no one buys the ebook you just launched and poured your heart and soul into? What if no one comes to the free event you are hosting, or registers for the incredible retreat you are offering? What if not a single soul Likes your new Instagram post or adds a comment when you ask them to - even though you've bribed them with a free gift?
Yesterday I posted on The Hell Yes Life Instagram account that I launched my new IGTV Channel. To boost awareness I invited my Followers to view the first video about starting on my new channel, and I told them that I would pick one person who comments on the video to get a free 30-minute call with me next Friday. Guess what happened?
No one commented.
Not a soul. This is not the first time no one has showed up in my brand and business life. I've been stood up in yoga classes, I've been left at the podium for workshops and classes, and I've had my share of hard times selling things over the years.
Our natural response is to feel like a total loser, and to take it personally. If we listen to our internal dialogue closely we might hear our ego. But I caution you to listen and redirect. Business is business and you are you. Yes, this is your business but these no-shows most likely do not directly relate to your self worth.
It's true that there might be a myriad of things we could be doing better: marketing, storytelling, posting at a better time, curating content better, etc., etc., etc., but the key question goes back to intention.
In the case of my Instagram post and IGTV Channel, the intention was to bring attention to the video I posted and the channel that I launched which I created and posted with my whole heart as something I stand behind and love - unconditionally. I didn't post it only hoping that 1000 people would "Like" it, I didn't post it to be popular or to win a contest. I posted an on-brand video of me sharing my wisdom and approach in hopes that it would spark the interest of someone wanting to dive deeper, or someone interested in the work that I am doing.
We should be able to stand behind honest intention and not get caught up in ego or false perceptions of what is happening. When no one shows up it is a great teacher and invitation to consider your why, and to check yourself if things are off balance.
The danger in not doing this is two-fold: a missed opportunity for real conversation and growth, and the potential for slipping into a conversation based on perception that will have you feeling insecure, low, non-deserving, incompetent, etc.
So what can you do?
- Create opportunities from your heart, and offer them out into the world unconditionally.
- Be clear about your intentions: business, intentions, and make changes to meet these intentions if you truly need to.
- Listen carefully to your internal dialogue when you don't get the response you were expecting to something you shared.
- And, do everything you can to think and hear and allow only healthy, positive and productive thoughts.
I've said this before, what we focus on becomes more of our reality. When no one shows up, this is a real test to see what you will focus on.